Lisa is the founder of LR Marketing Group, a marketing consulting practice specializing in growing revenue of organizations through market analysis, planning & implementation, public relations, lead generation and business development.
Professional & Business History
Lisa has over twenty-five years of experience in marketing, public relations, advertising and sales. She has held marketing management/sales positions in retail, publishing, transportation, and the public accounting industry.
Some of her recent marketing accomplishments have included:
- Lisa has helped created employee incentive programs for a host of CPA firms in 7 different U.S. states. Some of these programs have garnered national awards. Her most recent project kicked off with a 94% participation rate among eligible employees.
- Developing and implementing an internal leadership-training program at a CPA organization that teaches professional how to become effective leaders.
- Developing a new proposal/lead development process for a CPA organization. The proposal win ratio went from 27% to nearly 70% in two years.
- Developing and implementing niche focused direct mail campaigns for an organization, a result of a comprehensive marketing analysis & plan. One campaign generated over $100,000 in new revenue, a 2000% return on investment.
- Creating marketing materials and a web site for a health savings account administration company that is quickly becoming a national market leader in HSA administration.
- Leading two taskforces for a national association that created a new web presence and public relations campaign. The campaign quadrupled the number of unique visitors to the redesigned web site and the public relations effort resulted in unprecedented media coverage by national press.
- Coordinating a television advertising campaign that increased an insurance company's personal lines division revenue for the first time in two years.
- Creating a marketing and public relations campaign for four nonprofit agencies collaborating on a nursing home transition program covering Berks, Lancaster and Lebanon counties in PA. The campaign included television commercials, brochures, transit shelter advertisements, posters, and press releases.
- Developing a "new look" for a public transit authority and its vehicles. Specifically, redesigning the existing logo that had been in existence since the late 1970's along with the color scheme of the authority's new bus fleet.
Professional Activities and Memberships
Throughout her career she has served on many committees related to business, government, community and the disabled. Her most recent appointments include:
Member, Board of Directors, Association For Accounting Marketing
Past Chairwoman, Women In Business Committee, Greater Reading Chamber of Commerce & Industry
Member, Marketing Committee, Greater Reading Chamber of Commerce & Industry
Member, Marketing & Communications Cabinet, United Way of Berks County
Member, Berks County PR Committee, 2007 Skate America Event
Education
Lisa holds a B.S. in Marketing and a Minor in Business Administration from King's College, Wilkes-Barre, PA.
