One of LR Marketing Group's success stories includes developing a new proposal/lead development process for a CPA firm that boosted the proposal win ratio from 27% to nearly 70% in two years.

Proposals can be your best sales tool. However, in many cases, they are templates that do nothing to address the prospects needs and how your organization can provide solutions. Marketing directors and administrative staff are asked to put proposals together at the last minute and many read like firm brochures. Strategy is discussed in the car on the way over to the prospect's office.

Does this sound like your firm?

Firms need to take adequate time to develop a winning strategy from the initial contact to proposal creation and the presentation to the prospect.

Process development includes:

• Creating an organization-wide process
• The pre-proposal meeting
• Creating a winning proposal
• The presentation and follow-up
• Debriefing the client and the proposal team
• Measuring the results

To begin the steps necessary to improve your organization's proposal process and win ratio, contact us.