One of LR Marketing Group's success stories includes developing and implementing niche focused direct mail campaigns for an organization, a result of a comprehensive marketing analysis & plan. One campaign generated over $100,000 in new revenue, a 2000% return on investment.

We've all heard the saying that it is impossible to be all things to all people. That is especially true when it comes to marketing. It is much easier to refine your message, and less expensive, to sell your product or service to someone who is already pre-disposed to buy. In the case of professional services, if you have expertise in manufacturing you'll have far greater success developing new business among other similar manufacturers and industries related to manufacturing. You'll also be able to conduct the business more profitably and at a lower risk because you already have the expertise.

An Niche Market Analysis includes a study of your current client base and your internal organization to identify those niche markets within your region- healthcare, banking, government, manufacturing, etc.- that are the easiest and most logical to approach. It will also identify your areas of expertise that you can best leverage to develop new opportunities within your market. Likewise, this analysis will lay the groundwork needed to create a highly targeted campaign to develop and capitalize on these opportunities.

To organize Niche Focused Marketing Plans for your organization, contact us.