If you don't know where you are going then any road will take you there.

The development of a strategic marketing plan is essential to the success of any organization. Strategic marketing planning can be performed on many different levels within an organization. Generally speaking, these are:

• The organization-wide level
• The business unit level
• The industry niche group level
• The product or service level

There are many different models of the marketing strategic plan, but generally speaking, they adopt the following structure:

• Situation Analysis
• Developing Objectives & Strategies
• Target Market Analysis
• Marketing Mix
• Short Term Marketing Plan for Each Business Unit, Industry Niche Group or Product/Service

Contact LR Marketing Group for a consultation.