Feedback from current clients is an invaluable source of information. When conducted by a knowledgeable third party who knows when, where, and what to probe for clarification, the information is often a candid and accurate portrayal of your organization as seen from the client's perspective. It is an ideal way to spot areas for improvement and to identify strengths that you can leverage for new business.

Your clients are usually pleased to provide feedback, and a quality session, face to face in a business environment, can be key in the process of maintaining a relationship.

The steps necessary to organize a CAB include selecting a facilitator. An experienced outside facilitator like Lisa Rozycki of LR Marketing Group is the best person to conduct the CAB because clients usually feel free to say whatever is on their minds when there is no organization representative present. The facilitator's job is to make sure the CAB runs smoothly by directing the flow of information and asking significant questions.

To organize a CAB for your organization, contact us.

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