LR Marketing Group :: Consultant CPA Law Legal Professional Service Firms

Phone:      1-610-582-0097
Address:   P.O. Box 6409
                 Wyomissing, PA 19610-0409
E -mail:   info@lrmarketinggroup.com

Citrin Cooperman, founded in 1979, is a mid-sized tax, accounting and business consulting firm, currently ranked the top 37th CPA firm in the country.

Their 50 partners and over 200 professionals and administrative staff work in a variety of industries and disciplines.

The Firm has three offices, all located within in the Tri-state area. Their headquarters are located in mid-town Manhattan and they also have offices in Springfield, New Jersey and White Plains, New York.

LR Marketing Group was hired by Citrin Cooperman to help them implement an employee incentive program. The process involved working with members of their organization to determine what they value and creating the necessary steps to motivate them to engage in certain marketing activities in order to gain recognition and reward. The goals and objectives of the program were to:

To encourage, teach and reward staff for participating in marketing & business development at all levels.
To generate marketing activity from most every employee in a fun and rewarding way.
To reinforce marketing/business development activities so they become second nature.
To promote greater awareness of the marketing opportunities all around them.
To generate cross-selling and up-selling opportunities for current clients.
To foster working together as a team.
To forge greater firm-wide knowledge of what Citrin Cooperman does and what clients they serve.
To better serve their current clients.

We come to each assignment with the need to understand the issues that an organization grapples with- whether it's the need to improve communication, motivate staff to engage in business development, understand the characteristics of a target market, or assess brand image. Just as importantly, however, we come to each assignment with experience in the ways in which these broad issues apply to organizations in particular industries. From the beginning, we've concentrated our efforts on consulting for businesses in a defined set of industries. This concentration- in both the work we conduct and in the background learning we do- has provided us with expertise regarding the issues and trends affecting each industry and the ability to customize our consulting process to best address what it is that makes each industry unique.

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