First HSA is a recognized industry leader in the administration of Health Savings Accounts (HSAs), tax-free savings accounts combined with high deductible health plans. The company was founded in 1999, by Brian Miskovitz and Dr. William West. The organization serves customers, insurance agents and brokers in all fifty states.

LR Marketing Group produced First HSA's web site including customized backend development that includes an Accountholder's login section (shown below) that holds benefit and member discount information that only HSA members can access by a user id and password. LR Marketing Group also produced the web site backend development for an exclusive Medical Procedure Pricing Tool (shown below) for office visits and medical procedures. By using this on-line data search tool, First HSA members are armed with the knowledge of knowing the average cost of thousands of medical procedures and physician office visits, both as an inpatient and outpatient.

The direct mail postcard, shown below, was produced for First HSA by LR Marketing Group to promote these web site features and the many other benefits of using First HSA's web site.