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A potential customer in Florida was asking the architect if any of the bidding contractors, which included M. Kline Co., had a website that they could review. M. Kline Co. felt that their self-designed website was inadequate for customers to see. Lisa Rozycki of LR Marketing Group was contacted and the owner, Michael Kline, explained that his general contracting company's website needed serious re-construction. The timeline was critical in order to present it for review by the Florida customer. LR Marketing Group met the deadline and exceeded client expectations. In the words of Michael Kline, “I am
astounded at the quality and professionalism that our website now projects
to the world.”
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We come to each assignment with the need to understand the issues that an organization grapples with- whether it's the need to improve communication, motivate staff to engage in business development, understand the characteristics of a target market, or assess brand image. Just as importantly, however, we come to each assignment with experience in the ways in which these broad issues apply to organizations in particular industries. From the beginning, we've concentrated our efforts on consulting for businesses in a defined set of industries. This concentration- in both the work we conduct and in the background learning we do- has provided us with expertise regarding the issues and trends affecting each industry and the ability to customize our consulting process to best address what it is that makes each industry unique.
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