LR Marketing Group is a marketing consulting practice specializing in growing revenue of businesses and organizations through market analysis, planning & implementation, public relations, lead generation and business development. While the firm has served a diverse group of clients, it maintains a concentrated effort in serving specific industries, particularly professional services firms.
An incentive program is a planned activity designed to motivate people to achieve predetermined organizational objectives. In other words, it is a planned activity to encourage people to do what it is you want them to do.
Are you measuring up in marketing? If not, you should be.
Marketers, measuring your results is the right way to run a marketing program. It gives you knowledge and the ability to make good decisions about future marketing programs. You measure because it supports the investment of your firm’s marketing dollars. You measure because you want your management team to realize that you fully understand the costs and benefits of the marketing programs that you implement.
Lisa A. Rozycki has over twenty-five years of experience in marketing, public relations, advertising and sales. She has held marketing management/sales positions in retail, publishing, transportation, and the public accounting industry as well as serving clients in several other industries.
